Accurate data drives true insight

Quality data is critical to any successful direct marketing campaign. Without it marketing costs are not just unnecessarily high from misdirected campaigns and waste but they are also less effective.

The D&B Sales & Marketing team leads the industry in providing the market with the most valuable data and analysis. Following is a range of information to enhance your next campaign:

• Best practice B2B marketing guide (469KB)                                               All you need to know before you plan your next B2B marketing campaign.                    
• From marketing lists to business intelligence                                                          We operate in an environment where lists are no longer enough to drive growth; an environment where data, analytics and behavioural modelling are a must.                                                                                                                                                 
• Understanding the small business owner                                                       Successful B2B marketers know that a one- fits all approach is ineffective.  Understanding the person, business or group you want to reach is critical.
                                                                                                                                  
• Your time, your territory - Putting method into sales management                Time and territory management are two areas where top sales performers excel - to get the most out of your sales efforts follow their tactics.                                                                                     
• Data Cleansing - The Foundation of Customer Information Management            The ability to quickly make the right decisions about your customers and your business is one of the greatest promises of CRM and BI Applications.                                                                                                  
• Turn up your sales + marketing efforts to combat the downturn                            When economic conditions get tough sales & marketing departments have traditionally battened down the hatches - but is this the right approach?                                                                                                                                                           
• Data management - starting from scratch                                                                Once your business has achieved an optimal level of data quality, continual investment in the process will allow your business to reap the benefits.
  
  
• Delivering direct mail campaigns that work                                                           Understand the common mistakes marketers make with direct mail and ensure you get the do's and don'ts of your next campaign right.
  
  
• Quality data - the secret to successful marketing
  Good data in the right hands will tell you what people buy, when they buy, where they buy, how they buy and most importantly - why they buy. 
  
  
• The key to future profitability lies within your existing customer base                            In today's competitive environment your most vital business asset is your existing customer base. Ensure your client relationships are healthy to protect your future profitability.