Recording Date: Monday, 9th November 2009
Time: 12:00pm Australia (AEST)
Duration: 30 mins
With marketing professionals under increasing pressure to do more with less, ROI in marketing programs has never been more important.
Key customer insight, understanding who your customers are, how they buy and what drives them can help Australian businesses get more from their marketing spend. This webinar provides a practical discourse on how companies can develop a deeper understanding of customers and prospects.
This webinar will examine:
- The fundamentals of B2B marketing disciplines
- The audience centric approach
- The future of understanding your customers
- Some easy to implement next steps
Join Heather Murphy, Editor of Direct Magazine and Peter Todd, Director of Business Marketing Services at Dun & Bradstreet Australia for this enlightening seminar on knowing your customers better.
Find out how to improve your marketing process and your company's bottom line.
