Turn your data into the insight that helps your sales team discover new opportunities and create meaningful conversations.
Data is the most valuable marketing asset a business owns – but extracting its full value requires analytics, automation, maintenance and targeted execution.
Dun & Bradstreet’s data integration solutions can help your business grow by delivering the information that your sales teams need, when they need it.
Maintain up-to-date, quality information on all of your customers and prospects, even with the constant rate of data change and decay.
Inject Dun & Bradstreet’s business insight directly into your CRM workflow so your sales and marketing team can find new targets faster – and be prepared, so they can maximise the value of every customer relationship.
Dun & Bradstreet can provide a solution to underpin all your customer-facing activities, delivering a straightforward source of accurate, reliable and timely data to boost immediate sales and develop long-term relationships.
Whether you need a CRM audit, the integration of social media content, geo-mapping or a plug-in from Dun & Bradstreet’s data and analytics, our consultants can help you build a customer data system that provides your sales teams with the timely and relevant intelligence they need to sell more.
Bad data equals wasted time and reduced revenue potential.
Dun & Bradstreet's unrivalled local and global databases are the best source against which to clean your customer and supplier files, standardise your data formats, remove duplicates and supplement your data with further information.
With data enhancement solutions you can:
- establish a common base of quality business information, customer and supplier records
- enrich your data with Dun & Bradstreet’s demographic, financial and business information
- aggregate sales and purchasing information rapidly across your customer and supplier bases
- append new data fields, including industry segments (SIC/ANZSIC), social media content, company information (revenue/employee), ACNs, telephone and fax numbers, contact names, financial data and corporate linkages.
- make better decisions to maximise sales, marketing and supplier performance
Marketing is a complex process – sourcing and managing data, making campaign selections, segmenting data, customising offers, tracking responses and analysing the results.
Get it right the first time, with guidance on your markets, products, channels and campaign execution.
Target the right prospects at the right time and in the right way, with Dun & Bradstreet’s sales and marketing campaign management.