Your current customer data is invaluable – but are you taking advantage of the sales opportunities that it offers?
Top companies analyse their customer relationships to extract untapped revenue, grow existing connections, pinpoint new prospects and maximise return-on-investment.
Turn your data into actionable insight with Australia's leading market intelligence tool, Market Insight.
Market Insight is an innovative application that delivers a comprehensive, detailed view of your marketing database, giving you the power to profile your best customers, build A-grade prospect lists, and make smarter marketing decisions.
With Market Insight you can:
- understand your customers by their value, frequency, churn, and lifetime value
- gain more insight by overlaying the in-depth data that Dun & Bradstreet holds on those very same customers
- integrate data from third parties to give you the most comprehensive customer view possible
- identify the prospects that are most like your best customers
- increase revenues from existing customers by targeting their entire corporate family
- identify new market opportunities to grow your business
- prime your sales force to enter new markets with confidence.